All news

The thirst for AI

AI is revolutionary in its capabilities. It is becoming integrated to all the applications that we use…

The thirst for AI

AI is revolutionary in its capabilities. It is becoming integrated to all the applications that we use daily such as word processors, spreadsheets, websites and many mobile apps to name a few. But this integration and growth comes at a cost. The technology platforms expand exponentially as the user base grows daily. According to Time magazine in January 2023, the fastest growing platform in the internet was an AI service and it grew from its launch in November 2022 to 100 million consumers by February 2023! In context, it took some well known social media platforms between 9 months to 2.5 years to reach that level.

According to Bloomberg, who commissioned a report in March 2023, training this particular AI platform generated 502 tonnes of carbon emissions – the same as 110 cars in a year! In electrical terms it took 1.287 gigawatt hours! and that was when it was hosted on a well established cloud service. With the expansion and integration into Tier 1 software providers platforms it's use will literally explode.

The cost of the electricity can easily be accounted for, the only problem is that Cloud Hyperscalers generally don't disclose exact figures. These platforms run on GPU technology and GPU Chipset manufacturers also don't generally disclose how many are employed in the solution.

Datacentres using high power compute systems run anywhere between 20kW and 80kW racks and require substantial cooling equipment. Assuming the details for the training of this particular AI system are exact, based on 30kW racks, that was 1.287 gigawatt hours therefore we can recalculate it backwards to determine how much power it actually consumes per hour in a year. We have to use a logical timeframe as an exact timeline for training this AI system is unknown.

So 1.287 Gigawatt hours in a year is 146.92kW, and this is done on every iteration of the language model.

The average PCIe GPU consumes on average 375W (and some are much higher) when at work so we can assume the possible footprint in GPU's (if it was using PCIe based GPU) would be 392 GPU devices!

Keep in mind, although that's not a big figure… it is a training figure, not a production figure! It does need to scale up, and it has.

One article by AP News written in September 2023 published a Tier 1 providers AI element which looked at the cost of cooling this platform and only this platform in an established Data Centre. They received a statement which said their water cooling consumption spiked 34% from 2021 to 2022 to nearly 1.7 billion gallons of water compared to previous years! It also stated that they estimate that this facility consumes 500ml per minute of this natural resource! Realistically that is 30l per hour and a whopping 262,800l per year!

They also managed to get a statement from another Tier 1 Cloud services provider for the same period! They reported a 20% growth, so it can be assumed that across their platform it's consuming somewhere near 250,000l per year!

A statement from a US Water Works said they and their city government will only consider future data centre projects if those projects can “demonstrate and implement technology to significantly reduce peak water usage from the current levels” to preserve the water supply for residential and other commercial needs.

The cooling technology that AI platforms and Cloud Service platforms are typically built on air cooled systems. In the UK, one hosting provider builds their facilities using a 30kW rack footprint so this means they need huge pressure walls for airflow, cooled by water! This is inefficient and a push is needed for GPU / CPU manufacturers to look at dielectric liquid cooling as the default to reduce this huge burden on water consumption.

In our facility in Swindon, we use an immersion unit which uses a total of 15l of water to cool the dielectric fluid and has resulted in 5l per year consumption of water. That's for a 100kW unit. Scale that up to match the training platform… that's 1.5 baths, using 30l of water to fill with a consumption of 7.5l per year!

This shows how Immersion cooling can drive the water cooling efficiency message for GPU and CPU hardware that is compatible.

Related articles

Data Centre Migration Checklist - How to Plan a Low-Risk MoveUse this data centre migration checklist to plan dependencies, power, connectivity, rollback and validation for a lower-risk move.How Much Does Immersion Cooling Cost? Capex, Opex, and TCO ExplainedSee what drives immersion cooling cost in the UK, from CapEx and OpEx to TCO, and compare the real cost of supporting high-density compute.What Is a Coolant Distribution Unit? A Data Centre CDU GuideWhat is a coolant distribution unit? Learn how CDUs manage coolant flow, heat transfer, and pressure in liquid-cooled data centres.AI Colocation in the UK: How to Choose Infrastructure That Will Not Hold Your GPUs BackCarbon-Z delivers AI colocation in the UK with liquid cooling up to 120kW per rack. Built for GPU clusters, AI training, and sustained high-density workloads.From 8kW To 120kW: When Your GPU Cluster Outgrows Standard ColocationGPU clusters scaling from 8kW to 120kW often outgrow standard colocation. Learn the warning signs and what infrastructure changes are needed for dense compute.Liquid Cooling For Data Centres: A Buyer's GuideLiquid Cooling for Data Centres explained. Compare cooling options, buyer checks and key questions before planning high-density infrastructure.What 120kW Per Rack Actually Looks Like: Power, Cooling, And Cabling SpecificationsSee what 120kW per rack means for power, cooling, cabling and monitoring before planning high-density data centre infrastructure.Are Colocation Data Centres the Same as Servers?Colocation data centres and servers fill different roles in IT infrastructure. Learn how each works, when colocation is the right choice and what to look for.Carrier-Neutral Data Centre Benefits: Why Network Choice MattersExplore carrier-neutral data centre benefits, from provider choice and route diversity to stronger hybrid connectivity.What Is Immersion Cooling? A Practical Guide for High-Density InfrastructureWhat is immersion cooling? Learn how it works, when it makes sense, and how it supports high-density infrastructure.How to Improve Network Resilience in Data CentresHow to improve network resilience in data centres through diverse connectivity, tested failover, configuration control and wider observability.Where to Colocate in the UK: A Guide to the Top Data Centre HubsChoosing a UK colocation hub now turns on power and cooling, not postcode. We map the four hub types and how to match each to your workload.Why AI and HPC Workloads Need Immersion CoolingAI and HPC racks now draw 40 to 140 kilowatts. We explain why air cooling has hit its ceiling and where immersion genuinely earns its place.What Does It Actually Cost to Run an AI Model?Running an AI model costs more than most organisations expect. We break down GPU hardware, power, cooling, and egress to show where the money actually goes.What Is Colocation? The Complete UK Guide 2026Colocation lets you house your servers in a managed UK data centre. Our guide covers costs, cooling, security, cloud comparisons, and how to choose a providerAir Cooling vs Liquid Cooling: Which Does Your Infrastructure Actually Need?Air cooling vs liquid cooling: which does your infrastructure need? We break down rack density, PUE, and total cost to help you make the right call.Colocation vs Cloud - Where Your Workloads Actually BelongColocation vs cloud isn't a philosophy debate. We break down the real cost, compliance, and performance factors that determine where your workloads belong.Combating obsolete Data CentresDive into how immersion cooling slashes energy use and unlocks high rack densities for AI, GPU and HPC workloads.Open DayExciting News! Join us for a Journey into the Future of Hosting and Cooling at Swindon Data Centre Open Day!AtomsCarbon-Z Atoms are modular, build-on-demand data centre units with up to 1MW capacity and flexible cooling options built for rapid deployment and scalability.

Ready to upgrade your infrastructure?

Stop overpaying for legacy efficiency. Get a quote for colocation, immersion or a custom build in under 24 hours.